Don’t hold your ideas to long

Choose the first one because that is the great one

Oki Sato Sato Oki (born December 24, 1977 in Toronto, Ontario, Canada) is a Japanese designer and architect. He is the head of the design firm Nendo.

When you got lost in the project, choose the first idea. The idea should be very simple

• Functional but fun
• The object has to be talkative
• Don’t hold your ideas too long, don’t love your ideas too much
• Tech allows u to create things beyond imagination. And then you start to lose the most important thing of design, which is the core idea
• Perfect make things boring in the end