Don’t hold your ideas to long


Choose the first one because that is the great one

Oki Sato Sato Oki (born December 24, 1977 in TorontoOntarioCanada) is a Japanese designer and architect. He is the head of the design firm Nendo.

When you got lost in the project, choose the first idea. The idea should be very simple

  • Functional but fun
  • The object has to be talkative
  • Don’t hold your ideas too long, don’t love your ideas too much
  • Tech allows u to create things beyond imagination. And then you start to lose the most important thing of design, which is the core idea
  • Perfect make things boring in the end


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